KitchenAid | PCS OTR — Ross Greenblat

Pretend Cooking Show - On The Road

In 2024, KitchenAid continued its partnership with Jennifer Garner by taking her beloved Pretend Cooking Show out of the kitchen and into new, everyday environments. This next chapter, titled “On The Road,” brought KitchenAid’s appliances to life outside of the kitchen — demonstrating their versatility, convenience, and the brand’s ongoing support of makers wherever they are.

In the first episode, Jen heads out on a camping trip, using the KitchenAid Cordless Go appliances to prepare breakfast outdoors. The segment highlights the portability of the cordless lineup and the ease of the swappable battery system — perfect for making wherever inspiration strikes.

The second episode offers a look into Jen’s life on set, where she cooks in her trailer using the KitchenAid Grain and Rice Cooker. This moment spotlights the product’s intuitive design and the ability to create nourishing meals, even in tight spaces.

This series builds on the success of the original Pretend Cooking Show, reinforcing KitchenAid’s role in enabling creativity and connection — in any kitchen, or well beyond it.

Brand: KitchenAid
Sr. Brand Manager: Carley Smith
Brand Manager: Mitch Cooper

Agency: WoW Studios
Head of Creative: Tito Ramirez
Sr Copywriter: Mariana Guarin
Sr Art Director: Geraldine Ramirez Hutchison
Head of Production: Otto Linwood
Head of Business Affairs: Joann Baker
Sr. Business Affairs Manager: Kiki Powell
Sr. Talent Manager: Jamika Vogel
Program Director: Bridget Lamiman

Offline Editorial: Cutters
Editor: Magdalena Hernandez
Head of Production: Patrick Casey

Director/Cam Operator: Mo Grosser

Production Support: Humming Bird Content
Executive Producer: Oliva Berlin
Line Producer: Michele Lawrence