Hi, I'm Ross.

I've been in production long enough to know that if everything looks easy, someone behind the scenes probably worked really hard to make it that way.

For more than 15 years, I've helped bring creative ideas to life for some of the world's most recognizable brands. Along the way, my role has evolved from producing individual projects to building the teams, processes and partnerships that make great creative work possible at scale.

Today, I'm Director of Content Production at Whirlpool's WoW Studios, where I lead the content production discipline across video, digital, print and experiential content. My job is equal parts strategy, operations, leadership and problem solving—which mostly means helping talented people do their best work while quietly solving the hundred little problems that could otherwise get in the way.

I've worked on everything from Super Bowl campaigns and integrated product launches to large-scale experiential activations and digital marketing initiatives. While every project is different, what I enjoy most hasn't really changed: solving complicated problems with good people and finding better ways to work together.

Highlights

A few career milestones I'm especially proud of:

  • Helped build and scale Whirlpool's in-house creative production organization, growing alongside WoW Studios from one of its early production leaders to Director of Content Production.

  • Lead content production across multiple Fortune 500 brands, including KitchenAid, JennAir, Whirlpool, Maytag and Amana.

  • Directed production strategy and execution for Whirlpool's flagship experiential marketing initiative at KBIS 2025 and KBIS 2026 partnering across creative, marketing, product, sales and executive leadership.

  • Built production workflows, operating models and cross-functional processes that improved collaboration, scalability and delivery across the organization.

  • Produced McDonald’s 2015 Pay with Lovin’ Super Bowl spot

  • Produced award-winning work recognized by Cannes Lions, D&AD, Clio, One Show and the ADDY Awards.

At the end of the day, I still believe the best creative work comes from great teams. My role is to create the environment where those teams can focus on solving the right problems, trust one another, and do work they're proud of.

Outside of work, you'll usually find me traveling with my wife Amanda, spending time with our two dogs, Burt and Winston, or exploring Chicago's restaurants and neighborhoods. I enjoy photography, good design and discovering new places—anything that keeps me curious and gives me a fresh perspective.

And yes, I'm still the person who notices when something is just a little out of place. Occupational hazard, I guess.

Experience

WoW Studios @ Whirlpool, Chicago — Director of Content Production
September 2025 - Present

  • Lead the content production organization across video, photography, digital, print, and experiential marketing for Whirlpool Corporation's in-house creative agency.

  • Oversee a team of producers responsible for delivering integrated campaigns across multiple premium appliance brands.

  • Direct production strategy, annual budgeting, resource planning, and external production partnerships to improve operational efficiency and creative output.

  • Partner with executive leadership across Creative, Brand, Digital, Product, Sales, and Program Management to align production with business objectives.

  • Develop scalable production processes, reporting, and operational standards that improve visibility, forecasting, and profitability.

WoW Studios @ Whirlpool, Chicago — Executive Producer, Content Production
January 2023 - September 2025
Led integrated content production for KitchenAid, JennAir, Maytag, Whirlpool and Amana across product launches, campaigns, retail experiences, and customer engagement initiatives.

  • Managed and mentored a team of producers while overseeing resource planning, project prioritization, production budgets, and external production partners.

  • Built new production workflows, planning tools, and operational processes that improved collaboration and scalability across the studio.

  • Served as production lead for Whirlpool's award-winning KBIS 2025 experience, partnering with Creative, Brand, Product, Sales, and external fabrication partners.

  • Delivered measurable business results at KBIS 2025, including more than 11,000 badge scans, over 1 billion media impressions, 65% category Share of Voice, and seven industry awards.

  • Led production across high-profile initiatives including the KitchenAid Bowl Lift launch, Jennifer Garner partnership, KitchenAid Experience Center updates, and JennAir experiential activations.

WoW Studios @ Whirlpool, Chicago — Senior Producer, Integrated Production
September 2021 - January 2023

  • Joined WoW Studios as one of its earliest production hires, helping establish the production discipline during the organization's rapid growth.

  • Partnered with leadership to build production workflows, operating procedures, and cross-functional collaboration models.

  • Produced the studio's first large-scale integrated marketing campaign spanning multiple content channels.

  • Managed integrated productions across video, photography, digital, print, and experiential deliverables.

  • Built trusted relationships with internal stakeholders while helping define the production culture and operational foundation that supported the studio's continued expansion.

Freelance, Chicago — Senior Integrated Producer
April 2020 - September 2021

  • Produced broadcast, digital, social, print, and corporate communications projects for agencies and Fortune 500 brands.

  • Managed projects from initial scoping through final delivery, coordinating creative teams, clients, production partners, and vendors.

  • Provided production consulting to improve workflows, budgeting, scheduling, and execution.

  • Clients included McDonald's, Allstate, DDB Chicago, Prophet, and additional agency partners.

DDB, Chicago — Senior Integrated Producer
January 2020 - April 2020

  • Transitioned from We Are Unlimited as part of the McDonald's business moving to DDB Chicago.

  • Produced integrated campaigns supporting McDonald's Happy Meal and social marketing initiatives.

  • Maintained production continuity during a major agency transition while preserving quality, timelines, and creative standards.

  • Collaborated with creative, account, strategy, and client teams to successfully deliver ongoing national campaigns.

We Are Unlimited, Chicago — Senior Integrated Producer
February 2017 - December 2019

  • Joined the agency as one of its founding production team members, helping launch McDonald's dedicated agency of record.

  • Produced integrated campaigns across television, digital, online video, social media, print, and retail marketing.

  • Managed national campaigns from concept through delivery, overseeing budgets, schedules, crews, and post-production.

  • Partnered with multicultural agencies to deliver nationally integrated marketing initiatives.

  • Led production of an animated Times Square digital billboard recognized for creative excellence.

  • Supported numerous McDonald's product launches and national brand campaigns across multiple media channels.

Leo Burnett, Chicago — Senior Producer
September 2015 - January 2017

  • Led broadcast and print production projects for McDonald's and Purina Dog Chow.

  • Managed multimillion-dollar production budgets, timelines, vendor negotiations, and production partners.

  • Served as the primary production lead between clients, creative teams, and external vendors.

  • Delivered complex campaigns while maintaining exceptional creative quality and financial stewardship.

Leo Burnett, Chicago — Producer
September 2012 - August 2015

  • Produced national broadcast, print, and integrated campaigns for McDonald's and Purina Dog Chow.

  • Led production of McDonald's Super Bowl campaign "Pay with Lovin'", ranked #10 on USA Today's Ad Meter.

  • Produced the award-winning McDonald's Literacy Store campaign, recognized by Cannes Lions, One Show, Clio Awards, and the ADDY Awards.

  • Managed a national documentary-style campaign for Purina Dog Chow featuring multi-city production across the United States.

  • Oversaw budgets, production schedules, vendor management, and creative execution from pre-production through delivery.

Leo Burnett, Chicago — Associate Producer
June 2011 - August 2012

  • Produced broadcast and print campaigns for Travelocity, Sealy, and McDonald's.

  • Led production of a national 2D animated Happy Meal campaign.

  • Managed the transition of Travelocity's Roaming Gnome from photography to CGI, improving creative flexibility while eliminating ongoing licensing costs.

  • Coordinated production logistics, scheduling, vendor management, and post-production across multiple client accounts.

Leo Burnett, Chicago — Sourcing Analyst
June 2010 - May 2011

  • Managed competitive bidding and production sourcing for print and direct mail campaigns.

  • Developed production specifications and solicited bids from national print vendors.

  • Evaluated pricing, capabilities, and production quality to maximize client value.

  • Built relationships with vendors while supporting agency procurement and production teams.

Arizona State University Print & Imaging Lab, Mesa, Arizona — Print Production Specialist
August 2008 - May 2010

  • Managed end-to-end print production, including pre-press, digital printing, finishing, bindery, and customer service.

  • Produced marketing materials and publications for Arizona State University departments.

  • Created and implemented a training program for student employees to improve production quality and operational efficiency.

  • Developed a strong foundation in print production, color management, quality control, and client service.

Education

Arizona State University - Tempe, Arizona 
Bachelors of Science in Graphic Information Technologies
August 2006 - May 2010

Awards

2019 D&AD Wood Pencil for McDonald’s Times Square

2014 Cannes Bronze Lion for McDonald's Literacy Store

2014 One Show Silver Pencil for McDonald's Literacy Store

2014 Clio Silver for McDonald's Literacy Store

2012 Cannes Bronze Lion for McDonald's Fry Lights

2012 Addy's Gold for McDonald's Fry Lights

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