JennAir | Immersion Room — Ross Greenblat

JennAir Obsidian Lounge

The JennAir Obsidian Lounge is a bespoke meeting environment created to immerse designers, architects, and other trade partners in the world of JennAir. Conceived as both a showcase and a sanctuary, the space brings the brand’s unapologetic design philosophy to life through bold textures, moody lighting, and unexpected materiality.

This space was brought to life through a collaborative effort between the team at WoW Studios, the JennAir brand team, the World of Whirlpool Experience Center team, and a network of external partners — all working together to craft an environment that embodies JennAir’s distinctive point of view.

Built with intention, the lounge serves as a platform for meaningful brand immersions — highlighting the design pillars that define JennAir in the luxury appliance space. Visitors can explore the contrasting aesthetics of RISE™ and NOIR™, the refined craftsmanship of Leather Cuts for column refrigeration, and two of JennAir’s most exclusive offerings: the limited-edition Smoke & Brass range and the Burlesque Column Refrigerator — bold design statements that push the boundaries of the appliance category.

The Obsidian Lounge stands as a bold expression of JennAir’s defiant spirit — where innovation, craftsmanship, and luxury design converge.

Brand: JennAir
Brand Director: Chelsey Whitehead

Agency: WoW Studios
North American Creative Lead: Mike Frease
Design Director: Carrie Ruby Wolf
ACD - Art Director: Jin Young
ACD - Copywriter: Matt Bush
North American Production Lead: Otto Linwood
Director of Integrated Production: Lindsay Tyler
Program Director - JennAir: Liz Gruszkievicz
Program Manager: Nancy Casales Koenitz

Whirlpool Corp Partners
World of Whirlpool Executive Producer: Samantha Michaeloff
Senior Manager, Global Real Estate: Ceile Wipper

Real Estate Manager: CBRE
Senior Project Manager: Tyler Deal
Project Manager: Ladis Ramirez

Architect: Studio GC
Design Principal: Scott Delano
Design Manager: Samantha Shenk
Senior Project Manager: Chris Malensek

Construction Contractor: Pepper
Project Executive: Pablo Silva
Senior Superintendent: Vince Tuminello

Branding Design & Fabrication: AllKinds
Founder & CEO: Crystal Hodges
Production Operations Director: Cheyene Raduha
Project Manager: Lauren Smith
Fabrication Manager: Danika Faiola